The study concludes on the importance of using socio-cultural approaches to address the representation of otherness in the media.Įn este artículo se examina la adaptación de la telenovela colombiana Yo soy Betty, la fea al serial estadounidense Ugly Betty, con el propósito de examinar el proceso de construcción simbólica de la fealdad a partir de la condición étnica de su personaje central. Through this analysis, we attempt to show that rather than a physical transformation, the character in this TV narrative has a socio-cultural change, her integration into a space that initially rejects her by her nonbelonging. To do so, we assessed the discourse developed around Betty Suárez, who serves as a vehicle to develop a narrative of the national identity on the Latino population in the United States. TV series Ugly Betty, in order to examine the process of symbolic construction of ugliness from the ethnic status of its main character. This article discusses the adaptation of the Colombian telenovela Yo soy Betty, la fea to the U.S. Tijuana, Baja California, México ( ) ABSTRACT LUIS ESCALA RABADÁN, El Colegio de la Frontera Norte. MURILLO SANDOVAL, Universidad del Mar Campus Huatulco and Instituto de la Comunicación Santa Cruz Huatulco, Oaxaca, México ( ) DR. Circulación y adaptación de narrativas televisivas SANDRA L. Circulation and adaptation of TV narratives De Betty, la fea a Ugly Betty.
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