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This allowed me to size and move clips accordingly (yellow arrow).

I use Final Cut Pro, and to adjust these shapes I used the Transform tool (circled in yellow). I ended up doing this multiple times in the video because it really emphasized the idea of Duke community.

Multiple shots in a frame: there were so many shots of people that I could put in the video, I was left wondering, how do I put in as many as possible? This led to me shrinking and stretching the video shots to different sizes, in order to fit more than one shot in a frame.

Everything else was too cheesy, too intense, too fast, too slow, etc. Finding music that encompassed this “Welcome” vibe was harder than I thought – I spent an hour listening to different instrumentals on Youtube before I found something that worked. The music has to match the mood, or else, one risks ruining a video. For making videos, sometimes half the battle is finding the right music for the background.

The editing, however, proved time-consuming, and I worked on the video over the course of two weeks. Getting people to participate was, like I said, easy – everyone wanted to welcome new students. This video not only gave me an opportunity to connect with the incoming students but also created a bridge for new students to connect with each other and their future home. Sure, social media lets us connect with old friends and new friends, share spring break pictures and tweet funny jokes for friends, but at the crux of it all, it’s about people connecting with people. “Of course,” almost every person would echo back to me as they got ready for their closeup.Īnd that’s the beauty of media, especially social media. I’d see my friends, and before they could even say hello to me, I’d ask, “Hey, could I borrow you for a second? Could you just say ‘Welcome to Duke’ on camera for me?”’ Their eyebrows would initially furrow, but the look of confusion would be replaced in seconds by a look of genuine happiness, often excitement. There started my week of walking around campus with my camera. A video that screamed at new students, “Hello! This is what you get at Duke.

And it’s this sense of community that makes Duke different than any other school out there. It was this beautiful sense of community that drew me into Duke in the first place, that embraced me with open arms, that made my first moments on campus feel like I was sliding into a warm, comfy sweater that I had owned my whole life. I thought back to why I came to Duke in the first place. At arts schools, dancers leaped across the screen in perfect pirouettes.īut, Duke has a little bit of everything. The engineering schools boasted crazy tech videos. I realized, though, that I shouldn’t be replicating – that different videos reflected schools’ personalities.

It seemed impossible to nail down a video – there were so many different videos online, I had no idea how to replicate. I spent hours on Youtube watching other admissions videos, figuring out if there was a perfect recipe to get people excited for a school I already loved so much. When the early decision deadline was approaching, Duke’s communications team asked me to come up with an idea to welcome the class in a friendly, fun way.

in Blogging, Duke Communicators, Facebook, Instagram, Social Media at Duke, Student Recruitment, Tips & Resources, Twitter, Video Projects, YouTube.

#Cryptocat author social media insanely fast how to